Description
This course is designed for sales teams, administrators and managers planning international growth through Agents and Distributors overseas. The course covers the differences between Agents and Distributors, the advantages and disadvantages of each, what to consider when appointing them, and an introduction to the legal implications. The course will also look at the importance of harmonising all sales channels so if you are already selling through these third parties, there is valuable information to learn about doing this effectively.
Course Contents:
- Routes to overseas markets
- Roles of Agents and Distributors
- Legal Implications
- Advantages and Disadvantages of Agents and Distributors
- Harmonising your sales channels
- Sources of help and advice
Who Should Attend
This course is suitable for staff within an organisation, ideally middle or senior management, who have a responsibility for developing business in overseas markets. The course is valuable for both newcomers wanting an introduction and overview, and experienced staff needing a refresher. It will also be valuable for those already using Agents and Distributors who want to ensure best practise and integrated sales channels.
Please Note: You will need to attend and obtain the credit of at least six of the eleven courses in order to achieve the Foundation Award in International Trade, awarded by the British Chambers of Commerce.
Alternative dates for this course:
22nd July 2025 – Click here.
2nd October 2025 – Click here.
26th November 2025 – Click here.
