Overview
Are you looking to improve your business’s social media presence and build a solid strategy that will help you generate leads and attract more of the clients you want to work with?
Social media is one of the most effective ways you can grow your business and reach a new audience, but it can be hard to know where to focus your efforts, what type of content to share and whether to embrace new trends.
In this workshop, I will walk you through my 10-step process to developing a social media strategy that works for your business and takes into account the time, money and resources you have available.
We will cover:
- Introduction to social media and how it fits into the overall marketing mix.
- Defining and understanding your social media goals.
- Understanding your audience and identifying their social media habits.
- Where to focus your efforts - an overview of each platform and best practice for posting.
- Developing your content ideas.
- Optimising your profile and pages to ensure your business stands out.
- Ideas for organic growth - including how to get your content seen, understanding hashtags and keywords and harnessing the power of collaboration.
- How to create meaningful conversation and use this to grow your business.
- Understanding the analytics.
- Tips to stay focussed and on top.
Please note: A minimum of 4 delegates are required to run this course. If this is not met then this course may be rescheduled.
