Overview
Email marketing is one of the most powerful and cost-effective marketing tools available to your business. But for so many businesses it is overlooked and under-utilised. By harnessing the power of email marketing you will be able to:
- Utilise your existing customer database to entice them with new offers and keep them updated with your products and services.
- Automate your existing emails - you will be able to send out timely emails with a personal touch.
- Build a database of new customers who are interested in your products and services, but might not be ready to buy (yet!)
- Monitor their engagement and interaction: Both overall and individually. This will help you to understand how relevant your content is to your audience and who your hot leads are.
- Segment your audience so they only get the information you need.
- Create opportunities for sales - by understanding and utilising your customer data.
Course outline
In this short introductory course, we will cover:
- An introduction to email marketing and how to stay compliant.
- Getting started with Mailchimp
- The importance of a lead magnet for your website
- The power of automation and segmentation.
- Developing a newsletter
- Understanding the data
All courses will be supported with relevant activities and videos.
Please note: A minimum of 4 delegates are required to run this course. If this is not met then this course may be rescheduled.
