Cultivating Media Relationships for Micro Businesses
Cultivating Media Relationships for Micro Businesses
In the UK, newsrooms are downsizing, leading to journalists having less patience for generic pitches. However, the majority still value PR. It’s important for small businesses to understand newsworthy storytelling to stand out in a crowded marketplace. By making journalists' jobs easier, you can create mutually beneficial relationships to get your brand noticed.
Top Tips:
- Provide exclusive content or insights to stand out.
- Offer relevant data or statistics to support your pitch.
- Tailor your pitch to each journalist's interests.
- Follow up promptly without being pushy.
- Be honest and transparent in your interactions.
- Respect journalists' time and deadlines.
- If a journalist has covered your story, take the time to send them a thank you email, DM or publicly on a social media platform
Building media relationships takes time and effort, but the rewards can be significant for your business or brand. By following these tips, you can foster strong connections with journalists that lead to valuable media coverage.