How to Film the Best Product Videos for Your Business
Product videos are essential for businesses today to stand out and connect with customers in a crowded digital marketplace. Visual content builds trust and credibility far more effectively than text or images alone.
High-quality product videos that tell a compelling brand story are therefore a vital investment for securing a prominent and memorable business. Here are a few key tips for creating impactful marketing videos that capture attention and impressively convey your key messages.
Start with an Establishing Shot
Open your product video with an eye-catching establishing shot that immediately sets the scene and grabs the viewer's attention. Consider using sweeping drone or crane shots to showcase your office, store or product manufacturing facility to set the scene. Prominent establishing shots help cement your brand identity, engage your audience and get the video off to an impactful start.
Have a Clear Narrative Arc
Be sure to follow a logical flow throughout your video, introducing the key benefits of your product, highlighting features and capabilities, and building drama and interest where possible. Simply showcasing your product in isolation will result in your viewers losing out on any context, so craft a narrative that hooks viewers and conveys your value proposition.
Within this narrative, bring the product to life by showing how it solves real-world problems and enhances your customers' lives. Think of Apple and how their marketing is centred on showing people using their products in different settings, which triggers viewers to imagine themselves in the same way. B-roll footage, or narrative features that add to your storytelling, together with customer testimonials, can be really beneficial, to highlight the tangible benefits of your product.
Use Clean Visuals and Audio
Within your video, include key information like your product name, tagline, features, pricing or website through easy-to-read titles and graphics. These details can get lost or misheard if only conveyed through audio, so having them written avoids any miscommunication. Be sure to keep the text clear and legible with clean fonts and high contrast so it doesn't detract from the visuals.
The same can be said of using crisp, clear audio, which is essential for any video, but especially for those created for marketing purposes. Don't let ambient noise, echoes or overly prominent music tracks detract from your core message. Use professional microphones and subtle background music to accentuate your visuals for a professional result.
End with a Strong Call to Action
Close out your video by driving home the key value proposition of your product and including a strong, motivating call to action based on your marketing goals. For example, "Get Yours Today", “Contact Us” or "Learn More on Our Website" all send viewers away with a clear prompt to engage further with your business.
Following these tips will help you create product marketing videos that engage your target customers and make your business stand out among the noise. Investing in the right video techniques that showcase your brand story and products in a visual, cinematic way is a vital marketing tool for any business today.