How to Leverage Media Coverage for Maximum Impact: PR Tactics to Amplify and Benefit from Your Success

How to Leverage Media Coverage for Maximum Impact: PR Tactics to Amplify and Benefit from Your Success

Earning media coverage for your business is a major accomplishment, but it's what you do with that coverage afterwards that can really make a difference. Give it life beyond the piece of coverage appearing and maximise its impact to build your brand.

Here I outline just a few tips of which there are many to leverage your PR coverage:

1. Share on social media: Don't just share your media coverage once. Share it repeatedly on your social media platforms to ensure maximum visibility.

2. Tag the journalist and outlet: When you share your media coverage on social media, be sure to tag the journalist and outlet. This will increase the chance that they see and engage with your posts.

3. Give shout-outs to others mentioned in the article: If your media coverage mentions other individuals or organisations, give them a social media shout-out as well. This can help drive more clicks, likes, and shares.

4. Repurpose it into a video: Turn your media coverage into a video to share on social media or your blog.

5. Feature it in your email signature: Include a link to your media coverage in your email signature. This way, every time you send an email, you're promoting your recent success.

6. Insert media quotes into your company bio: Incorporate quotes from your media coverage into your company bio. This will help potential clients see the positive publicity you've received and establish your credibility and expertise.

7. Summarise and share in LinkedIn groups: Take a key point from your media coverage and summarise it as a question in LinkedIn groups. This can spark discussion and attract attention to your article.

8. Spark debate or offer solutions: If appropriate, use your media coverage to discuss a recurring problem or situation, offering a solution or sparking debate. Focus on providing value rather than self-promotion.

Earning media coverage is just the first step. There are many tactics that can be utilised to extend the reach and life of your media coverage once a piece has appeared and turn it into tangible benefits for your business.  If you’d like to learn more about how to do this, get in touch at [email protected]