Largest-ever prospecting report reveals how to grow your business with email
Sopro launches a must-read report for businesses everywhere.
Email marketing company Sopro has today launched The State of Prospecting, the most comprehensive report into email prospecting ever, analysing billions of data points from 25 million emails.
With 71% of B2B buyers rating email as their preferred channel to hear from buyers, and 93% of survey respondents stating prospecting delivers positive ROI, this comprehensive report reveals the secrets to drive new business conversations with email.
Using its unparalleled data set, the award-winning company has optimised email prospecting to guarantee sales success. This data, which spans 82 industries and five years of expertise and insights, reveals how founders and marketeers can send the best outreach emails.
- Perfect email length: 150 words
- Best time for email opening: Friday at 8am
- Best time to send for lead rates: Midday on Wednesday and 11am on Thursday
- Optimal response time (so have your sales team primed!): Monday at 11am
- Number of times to contact a prospect: The third email in a sequence gets the most responses
Sopro’s research has also uncovered the best and worst industries and job titles for open and response rates.
- Best open rates: Any job title that includes ‘founder’
- Best industry open rate: Media Production wins with a 45.9% open rate
- Best responders role: Payroll Managers are top, replying to 39% of sales emails
- Best responders industry: The politest industry is Government Administration, replying to 30.2% of email
The report also reveals that email engagement rates have surged in the last 18 months, outperforming every other B2B channel, and offering much more immediate results.
Katie Street, MD at Street Agency and Co-Founder of Tanba, said:
“There is no doubt that the pandemic fundamentally changed the marketing channels that businesses could use to identify and connect with prospects. For our agency and many of our clients, the smart use of email marketing tech and highly personalised and automated emails is by far our most successful sales and marketing channel and one that I only expect to increase during 2022.”
The report found that the increase in prospecting results during the pandemic wasn’t limited to Medical Supplies. Open rates, response rates and lead rates increased for many other industries and though some industries did suffer - including recruitment, education and tourism - they had already begun to recover in the first half of 2021.
- 20% of prospecting campaigns performed better than pre-COVID
- 67% performed the same as pre-COVID
- 13% performed worse than pre-COVID
Ryan Welmans, CEO at Sopro, comments:
“Brands of all sizes re-evaluated email as a new business prospecting tool during the pandemic, and increasingly many now rely on it. The results that smart tech and brief but compelling content can deliver make email prospecting a key marketing channel. In addition, business buyers consistently tell us it’s their preferred way to be contacted about new product and service ideas.”
To download a copy of the report, The State of Prospecting 2022, visit: https://sopro.io/results/the-state-of-prospecting/whitepaper/