14 Jan 2025

The Telemarketing Company celebrates 35 years of telemarketing excellence.

The Telemarketing Company (TTMC) proudly marks 35 years in business, reflecting on its journey from a boutique agency founded in 1990 in Steyning, West Sussex, to becoming one of the UK’s leading providers of outsourced voice services. Over the decades, telemarketing has evolved into a sophisticated, data-driven channel, and TTMC has remained at the forefront by delivering high-quality, agile and ethical services.

Throughout its history, TTMC has stood out for its commitment to quality, transparency, and trust. Early on, the company pioneered an unscripted approach to calls, prioritising genuine, human conversations over rigid sales scripts. It was also one of the first in the industry to routinely share call recordings with clients, setting new standards for accountability and collaboration. These practices have built TTMC’s reputation as a trusted partner, with client relationships averaging over four years—far exceeding industry norms.

Compliance and best practice have always been integral to the company’s ethos. As a longstanding member of the Direct Marketing Association and Market Research Society Company Partner, TTMC operates under rigorous standards, reinforced by ISO9001 Quality Management, ISO27001 Information Security certifications, and FCA authorisation.

Technology has been instrumental in TTMC’s growth. With its own team of developers, the company has built advanced calling and reporting platforms that seamlessly integrate with clients’ systems. These tools provide real-time insights and comprehensive campaign analytics, empowering businesses to optimise their strategies and maximise return on investment.

While technology has driven progress, TTMC remains rooted in its people. As an independent, family-owned firm, the company places a strong focus on its workforce, offering extensive training, fair pay, and a supportive environment. Accredited as an Investors in People organisation and a Real Living Wage employer, TTMC sets itself apart in an industry often associated with low wages and high turnover.

Today, TTMC delivers a wide range of scalable, multilingual services, including lead generation, appointment setting, telesales, and inside sales, alongside call handling and lead management. Supporting businesses from high-growth start-ups to global enterprises, the company has grown to employ hundreds of staff and achieve an annual turnover approaching £10 million.

As automation and digital tools dominate the business landscape, TTMC champions the enduring value of the human touch. Personalised, one-to-one conversations remain vital for building trust, fostering relationships, and driving sales. Whether integrated into multichannel [Public] strategies or delivered as a standalone service, telemarketing offers a highly personal, persuasive, adaptable approach that helps businesses stand out and succeed.

Looking ahead, TTMC remains committed to evolving with the industry and delivering tailored, high-performance solutions that meet the unique needs of its clients. With 35 years of success behind it, the company is optimistic about the future of telemarketing and its continued role in helping businesses thrive.